Initial Domain name Appraisal Criteria

- Domain:
- TLD: com/net/org/…
- Length:
- Domain contains hyphens: Yes/No
- Domain contains any digits: Yes/No

Adjusted for word count of N (N= number of words in Domain):

Total internet occurrence value :
Total internet market value :
Search frequency value :
Proper Name Value :

Appraisal Analysis and Explanation

Initial Valuation Criteria

NameBoy believes the TLD (top level domain) of a domain name is very important. The TLD determines the memorability of the domain, and better TLDs convey a more professional and experienced business. COM, NET, and ORG are currently the most credible and well known TLDs. The familiarity and credibility of newer TLDs will likely increase with time. A TLD of .COM is very valuable.

The number of characters in a domain affects the value of that domain. Shorter domain names are more valuable. The fewer characters a name contains, the easier it is to type and remember. Your name is rather long (more than fifteen characters long).This may detract from the value of the name.

Hyphens generally detract from the value of a domain. Your name contains no hyphens, which increases the value of your domain.

Digits in a domain name, as in horses4sale.com, decrease the value of a domain. Your name contains no digits, which increases the value of your domain.

Market Based Appraisal Criteria

The number of words in a domain affects the value of that domain. Names with fewer words are considered to be more memorable, and therefore more valuable. Your name is three English words. This is less valuable than one or two.

Appraisal companies uses major search engines to determine how much content exists on the Internet with your keywords. The Internet frequency of these words is a good way of determining the current buyers market for individual terms and the level of industry-specific activity. This element of your appraisal score is very time sensitive, the popularity of a given term may fluctuate often as the market changes and new fields grow. Your domain contains keywords that produce a very large number of search results. This increases the value of your domain.

Appraisal companies uses an index of the search value of your keywords to determine the value of your domain in a sellers and advertising market. Your domain contains keywords that have some search value. This adds to the value of your domain.

Domain search frequency allows us to rate the words we find in your domain against our own proprietary list of searches. This is a very good indication of whats hot in the industry right now. Keywords in your domain name are occasionally searched for on search engines, which adds to the value of your domain name.

Your name contains one or more proper names. Appraisal companies uses internet market value and frequency tables to estimate demand for a particular proper name and adjusts your appraisal accordingly.