Many B2B companies are wondering how they can make their web presence much more valuable to their clients. Good marketers know that the days of the web site as online brochure are gone for good. So how does one go about creating a valuable user experience? One tactic is to make the site “sticky” meaning […]

According to Jakob Nielsen, there are three key things that a user must accomplish in the first thirty seconds of viewing your site.
1. Who are you?
2. What do you do?
3. What should I (the user) do next.
If you aren’t able to answer these three questions in thirty seconds or less, it’s time for a web […]